“Inclusive UX decisions start with empathy. However, what often makes true empathy more difficult is our own worldview, values, and morals.
To escape those restraints and capture an accurate picture of who we are designing for, we need to understand the moral foundations of people other than ourselves. That way we can easily determine if a certain label feels too authoritarian or if a UX strategy to reward only certain users triggers feelings of unfairness.
Using Moral Foundations Theory as a guide and pulling from more than a decade of design experience in the social impact sector, Chris Montwill will walk through six moral foundations (Care/Harm, Fairness/Cheating, Loyalty/Betrayal, Authority/Subversion, Liberty/Oppression, and Sanctity/Degradation), apply it to real life UX decisions, and explain how it can help us make more inclusive design decisions. We will also walk through how this theory can help our users understand other people’s perspectives and values.
You’ll leave this talk with a new way to understand your audiences and, hopefully, a touch more empathy.”