Storytelling Research Results to Win Stakeholder Buy-In (Mini-Workshop)

Isn’t hard when you have finished conducting research, whether it is a usability test, interview series, or other qualitative research method, and present results to stakeholders only to get responses like: “well, you only tested with 5 people” or “I think this is just one person’s opinion”? This workshop is for you! Through her experience Stephanie Pratt will guide you through ways you can convert your results into a storytelling format that get responses like “oh, I would feel the same way!” from stakeholder who shrugged off your research results before and get action on your insights.