Heather Gay is the Vice President of User Experience Research at Mediabarn in Arlington, VA and has been supporting her clients’ work there for a decade. She brings nearly 25 years of research management experience to her projects and has a special ability to look at a situation through the eyes of the user. Her enthusiasm, coupled with the confidence of a seasoned researcher, allows her to offer strategic insights and actionable recommendations while focusing on both user needs and business priorities. She is a strong advocate of user testing to provide efficient and measurable results to improve products, websites, and customer experiences.
Prior to joining Mediabarn, Heather previously managed the market research departments at GlobalEnglish Corporation, Central Garden & Pet, and The Learning Company, led the qualitative team at Socratic Technologies, Inc., and started her research career at Frost & Sullivan.
Heather is passionate about understanding why people make decisions and approach products and applications. Her in-depth interviews and ability to skillfully ask the right questions help to uncover insights that otherwise might go unnoticed. She has traveled nationally and internationally to moderate over 5,000 research interviews, focus groups, and brainstorming sessions.
Heather has spoken at various user research conferences. She holds an MBA with an emphasis in Marketing from the University of San Francisco; a B.A. in International Affairs with a minor in Psychology from The George Washington University; and is a graduate of RIVA’s Moderator Training School.