Lisa D. Dance

Lisa D. Dance

Customer Experience Strategy Consultant @ ServiceEase

Three Questions That Empower Designers to Do No Harm

Lisa’s path to User Experience started when she was 9 years old and told her mother that she was not going to shop at a particular store anymore because of how they treated their customers. That experience began a lifelong interest in customer interactions and looking for ways to improve them. She founded ServiceEase, a consultancy to help businesses and nonprofits “be easy to do business with” both online and offline. In 2019, Lisa’s spearheaded the inaugural UX Census (RVA) Survey to help user experience professionals and companies better understand the landscape of user experience in the Richmond Virginia area (RVA). Lisa holds a Bachelor of Arts in Political Science, Post-Baccalaureate Certificate in Marketing, and a Specialization Certificate in Interaction Design.